Google Ads Video Certification Exam Question and Answers

For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25-year-old set. What could she incorporate in her video to help humanize her brand?

• Add music
• Use humor
• Feature animation
• Collaborate with a YouTube creator

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

• Google Correlate
• Google Trends
• Google Surveys
• Google Shopping Insights

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

• Your local newspaper
• Radio
• TV
• YouTube

What are best practices for creating a TrueView in-stream ad?

• Provide clear next steps so customers can take action
• All of the listed answers are correct
• Add a call-to-action (CTA) overlay
• Deliver the most important message early in the video

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?

• Affinity audiences
• Custom affinity audiences
• Managed Placements
• Demographic targeting

What does digital media offer that TV advertising does not?

• True
• False

True or False: You can use contextual targeting with videos.

• Google’s reach solutions
• Sales Lift
• Google Consumer Surveys
• Brand Lift

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

• Google’s reach solutions
• Sales Lift
• Google Consumer Surveys
• Brand Lift

True or False: Video ads may appear in videos marked “Private” on YouTube.

• True
• False

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

• An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
• A one-off video in which the brand is highlighted
• A creator video in which the brand’s message is integrated or shared via a “shout out”
• A series of brand videos in which the creator is mentioned throughout

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

• The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
• The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
• The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
• The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

• Through a Google representative
• In the Google Ads Help Center
• Through the third-party request form
• In the Google Display Specifications site

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

• Click here
• Download this
• Learn how to build a table
• Start now

TrueView video discovery ads can run on:

• The Display Network only
• YouTube only
• The Search Network and the Display Network
• YouTube and the Display Network

A TrueView in-stream ad view is counted when a viewer:

• Clicks on the ad
• watches the entire ad
• watches the ad for 30 seconds
• All of the above

Which of these remarketing lists can be used for a video campaign?

• People who clicked the +1 button on the advertiser’s Google+ page
• All of the listed answers are correct
• People who watched certain videos on the advertiser’s YouTube channel
• People who skipped the advertiser’s TrueView in-stream ads

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

• Similar audiences
• Gmail ads
• In-market audiences
• Demographic targeting

How can you launch Google Preferred and/or Mastheads ads?

• With Brand Lift
• Through a Google representative
• In Google Ads
• In YouTube

Which of these can be created to run on the Display Network?

• Dynamic ads
• Homepage expandable Masthead ads
• Lightbox ads
• TrueView ads and Dynamic ads

What’s an example of a managed placement for a TrueView in-stream ad?

• A specific YouTube video
• A website on the Display Network
• A YouTube channel
• All of the listed answers are correct

If your client wants a specific reach for a specific price on YouTube, you should use:

• reservation buying
• affinity audiences
• placement targeting
• TrueView video ads

A viewer can skip watching a TrueView in-stream ad after:

• 10 seconds
• 5 seconds
• 7 seconds
• 2 seconds

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

• TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
• Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
• Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
• Google does not provide cross-device targeting at this time.

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

• Ad impressions, users who have downloaded the app
• Ad impressions, users who have subscribed to her company’s video channel
• Ad impressions, users who haven’t downloaded the app
• Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

• Gmail
• Google Maps
• YouTube
• Google+

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

• Shopping Ads can only appear on Google.com
• Shopping ads can only show on pre-roll video ads on YouTube
• Shopping Ads can only appear on retail websites.
• Shopping ads can appear on Google Search partner websites like YouTube

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

• By creating a Google Ads conversion tracking code
• You can’t measure conversions with the in-stream format
• By using YouTube Analytics
• By using Google Analytics

What’s needed for an advertiser to set up a video ad campaign?

• A YouTube video
• A conversion rate of at least 5% on the Search Network
• A base Google Ads budget in addition to pay-per-click costs
• A budget for creating professional video ads

The initial remarketing list size for video campaigns includes users from the past:

15 days

You can’t include visitors from past days

30 days

540 days

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

• Brands
• Networks
• Fans
• Creators

Video campaigns can help advertisers optimize for:

• views and engagements
• conversions
• clicks
• impressions

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

• Interest
• Contextual
• Placement
• Topic

TrueView video ads can be especially effective for driving what goals?

• Consideration and action
• Only awareness
• Action and awareness
• Awareness and consideration

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

• Through a third-party provider
• YouTube
• Through a Google representative
• Google Ads

An advertiser can use a remarketing tag to target people who’ve:

• set up multiple YouTube accounts
• subscribed to or unsubscribed from her YouTube channel
• posted videos on YouTube that mention her products
• searched on YouTube for videos about products like hers

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

• Dynamic remarketing
• In-market audiences
• Topic targeting
• Similar audiences

The best way to reserve an ad is to:

• Create a standard video campaign
• Create a reservation campaign in Google Ads
• Enter specifications on the “Reservation” tab
• Contact a Google sales representative

What can you use to connect with people based on their purchase intent?

• Custom affinity audiences
• Similar audiences
• Google’s in-market audiences
• Customer Match

What is Google’s programmatic buying platform?

• YouTube
• Google Analytics
• Google Ads
• DoubleClick Bid Manager

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

• False
• True

The most effective way to control the number of times someone sees an ad is by:

• Lowering bidding levels
• Monitoring audience retention metrics with YouTube Analytics
• Setting a frequency cap
• Setting a lower cost-per-view (CPV) bid at the target group level

The standard companion banner size for TrueView in-stream ads on YouTube is:

• 300×600
• 300×250
• 300×80
• 300×60

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

• Select the viewer actions he wants to target for his list
• Link his current Google Ads account to his existing YouTube channel
• Add the remarketing list to his campaign
• Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones

TrueView video campaigns can include:

• images
• videos uploaded directly to YouTube
• other video formats
• text

You can see average video-view duration metrics in:

• reports in Google Ads
• the “Audience retention” tab in YouTube Analytics
• Google Analytics
• the “Campaigns” tab in Google Ads

Which ad rotation option can’t be used for video campaigns?

• Optimize for clicks
• Rotate evenly
• Optimize for views
• Optimize for conversions

How are rich media ads different from other ad formats?

• They are a type of text ad
• They are static image ads
• They are ads with animation or other types of motion
• They are displayed on the Search Network

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

• Rotate two or three different video ads
• Shorten the video ad’s duration
• Add a call-to-action (CTA) overlay
• Fine tune her target audience

True or False: Advertisers can set bids per ad format

• True
• False

Video remarketing is a way to optimize:

• video campaigns
• conversions
• cost-per-view (CPV) bidding strategies
• bidding strategies

True or False: More than one YouTube account can be linked to a Google Ads account.

• False
• True

What do earned actions measure?

• Earned visits to the website and earned comments
• Earned visits to the website, earned views, and earned comments
• Earned conversions
• Earned views, earned comments, and earned likes

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

• View rate and cost-per-click (CPC)
• View rate, cost-per-view (CPV), and follow-on views
• Clickthrough rate (CTR) and cost-per-click (CPC)
• The targeting options that were used

What is a key difference between reservation buying and auction buying?

• Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
• Reservation buying includes hard-to-sell inventory, while auction buying does not.
• Reservation buying is done manually, while auction buying is done through a Google representative.
• Reservation buying is done programmatically, while auction buying is done manually.

Which is the best tip for optimizing a TrueView video for viewer engagement?

• Increase each target group’s bid by 100%
• Run both an in-stream and a video discovery version of the ad
• Look at engagement rate for targeting and focus on the methods with the highest view through rate
• Add exclusions to the campaign

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?

• Clickthrough rate (CTR)
• View rate
• Viewthrough rate
• Cost-per-view (CPV)

What are the targeting options for Mastheads?

• Visitors to the YouTube homepage in a targeted country
• Topics and remarketing
• Affinity and remarketing
• Affinity, remarketing, and topics

_________ ads can be created and managed through Google Ads.

• Reserve-bought
• TV
• Masthead
• TrueView

What is Masthead billing based on?

• Impressions
• Clicks
• A flat daily fee
• Impressions and clicks

When is someone added to an advertiser’s video remarketing list?

When she purchases something from the advertiser’s website

When she views the ad

When she views the ad for the second time

When she clicks the ad

Linking a YouTube channel to a Google Ads account lets you:

• manage one channel from one Google account and let multiple people manage a channel
• manage one channel from one Google account
• use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
• manage multiple channels from one Google account

Where on YouTube can TrueView video discovery ads run?

• Google TV, Google search results, and the Display Network
• YouTube homepage, YouTube search results and watch pages
• YouTube watch pages and Masthead ads, and Google search results
• YouTube videos and Google search results

A TrueView video discovery ad needs to be:

• more than 30 seconds
• about 2 minutes
• There isn’t a time limit
• less than 30 seconds

With a Masthead ad, an advertiser can reserve:

• The YouTube homepage
• Specific videos
• Specific channels
• YouTube search pages

What does linking a Google Ads account to a YouTube account let an advertiser do?

• Add a frequency cap
• Access more video reporting metrics
• Create a remarketing list
• All of the listed answers are correct

Which can be done in YouTube Analytics?

• Create remarketing lists
• Check engagement reports
• Check the count of TrueView earned actions
• Check the conversion volume

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

• It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
• It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
• It can be set up in Google Ads in a few steps.
• It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

• Mastheads
• Bumper ads
• TrueView ads
• Google Preferred

Why is average view frequency important to measure?

• It lets you continually track conversions
• It shows how often the average person sees or interacts with the ad
• It shows you how engaged people are with the ad
• It tells you how many people are viewing the ad

True or False: IP address exclusion is not available for TrueView campaigns.

• False
• True

To run a TrueView video ad, the video must be uploaded to:

• YouTube, with the privacy settings changed to “Private”
• YouTube, with the privacy settings changed to “Public” or “Unlisted”
• an advertiser’s website
• any video hosting site

True or False: YouTube remarketing lists can be used with standard text and display ads.

• False
• True

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

• Select the video links in the video component Properties panel to add a video to an ad group
• Import videos for both in-stream and discovery ads using the import video group feature
• Create one ad group for in-stream ads and one for video discovery ads
• Create one ad group for both in-stream and video discovery ads

Which can’t be added to a TrueView video?

• A companion banner
• A call-to-action overlay
• A ticker tape
• A mobile app promo

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

• Bidding
• Budget
• Mobile and Tablet options
• Scheduling and Delivery

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

• Audience retention report
• Watch time report
• Engagement report
• Likes and dislikes report

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

• only on targeted topics
• only on targeted affinity audiences
• on targeted topics and affinity audiences
• only when targeted topics and affinity audiences match

TrueView in-stream ads and video discovery ads appear, respectively:

• before videos and as clickable thumbnails
• to the left and right of videos
• at the top and bottom of videos
• as clickable thumbnails and before videos

TrueView in-stream ads can appear on:

• the Google Play Store
• Google search results and YouTube watch pages
• YouTube Mastheads
• YouTube watch pages

People are added to an advertiser’s video remarketing list when they:

• click a text ad in Google search results
• sign in to YouTube
• watch, comment on, like, or share the advertiser’s YouTube video
• watch, comment on, like, or share a competitor’s YouTube video

_________ are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.

• TrueView video discovery ads
• Companion banners
• Companion Mastheads
• YouTube Mastheads

Which targeting methods can be used with TrueView ads?

• Affinity and in-market audiences
• Topics
• Remarketing
• All of the listed answers are correct

_______ is used to measure video campaigns.

• Cost-per-acquisition (CPA) bidding
• Cost-per-thousand-impressions (CPM) bidding
• Cost-per-click (CPC) bidding
• Cost-per-view (CPV) bidding

Call-to-action (CTA) overlays are compatible with:

• TrueView video discovery ads only
• any TrueView ad format
• TrueView TrueView video discovery ads that are at least 30 seconds long
• TrueView in-stream ads only

Video ads can run on:

• YouTube only
• Display Network only
• YouTube and apps across the Search Network
• YouTube and on video partner sites and on apps across the Display Network

Video advertising on YouTube lets you:

• pay a single monthly fee
• use free video analytics
• use pay-per-report analytics and pay for click-throughs only
• use pay-per-report analytics and pay a single monthly fee

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

• The advertiser’s YouTube Masthead
• The ad’s destination URL
• The advertiser’s website
• The video on the YouTube watch page or advertiser’s channel

With YouTube Analytics, you can track metrics on:

• TrueView ad skip rates
• playback locations
• YouTube session length
• cost per channel visit

What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

• 0.09
• 0.11
• 0.2
• 0.02

True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

False

True

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

• Bumper ads
• Google Preferred
• Google Ads
• YouTube

How can an advertiser calculate the view rate of a video campaign?

• By dividing the number of clicks by the number of views
• By looking at the percentage of viewers who watched the video until the last quartile
• By dividing the number of views by the number of impressions
• By dividing the number of impressions by the number of clicks

What does average view frequency measure?

• All of the listed answers are incorrect
• The average number of times people have viewed the ad
• The average view rate for the ad
• The average number of channel views

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

• You can set up a video campaign in just a few minutes.
• You can reach a targeted audience on YouTube and with partners across the Google Display Network.
• You can measure your sucess using the powerful video performance tools Google Ads Video Analytics and YouTube Analytics.
• You can tell a personal brand story.

Which devices can an advertiser target with a mobile video Masthead?

• Mobile only
• Android only
• Tablet only
• Both mobile and tablet

If your client wants to pay only when someone views an ad, you should use:

• TrueView ads
• Viewable cost-per-thousand-impressions (vCPM) bidding
• YouTube homepage ads
• Text ads

Which of these formats can be booked cross-screen (mobile and desktop)?

• Rich Media Layouts Mastheads
• Rich Media Custom Mastheads
• Video Mastheads
• Video Media Layout Mastheads

Where would a call-to-action (CTA) overlay show?

• On videos on your channel
• All of the listed answers are correct
• On embedded videos
• On TrueView video discovery ads

An advertiser is charged for viewing a TrueView video discovery ad when someone:

• watches the entire ad
• clicks and views the first frame of the ad
• shares the ad
• watches a TrueView in-stream ad after watching a TrueView video discovery ad

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

• Background music
• His company logo
• A direct call-to-action (CTA)
• His company’s brand name

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

• Clicks, calls, and sign-ups
• Sales and purchase intent lift
• Views, impressions, unique users, awareness lift, and ad recall lift
• View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

• Views, impressions, unique users, awareness lift, and ad recall lift
• View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
• Clicks, calls, and sign-ups
• Sales and purchase intent lift

What’s the first step when determining the right video solution for your campaign?

• Find the KPIs that measure your goal
• Choose the video solution that drives that goal
• Optimize your campaign
• Determine your campaign goals

A click on a companion banner:

• can direct to an external URL
• can direct to a YouTube channel
• All of the listed answers are correct
• counts as a view even if the person hasn’t watched 30 seconds of the ad

TrueView video discovery ads run on:

• The Search Network and the Display Network
• The YouTube Network
• YouTube videos and YouTube search pages
• The Display Network

Video ads can appear on:

• All of the listed answers are correct
• Specific YouTube channels
• Websites on the Display Network
• Specific YouTube videos

What’s the maximum length a TrueView video ad can be?

• There isn’t a time limit
• 30 seconds
• 7 minutes
• 1 minute, 30 seconds

Which can an advertiser include in a TrueView video ad to increase interactivity?

• A card
• An animated GIF
• A scrolling banner
• A blinking border

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

• False
• True

In which TrueView format(s) can an advertiser use a companion banner?

• In-stream and video discovery
• All of the listed answers are incorrect
• Video discovery
• In-stream

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

• $100.00
• $5
• There is no minimum
• $2

What are the three components in the YouTube ecosystem?

• Fans, publishers, and producers
• Fans, creators, and advertisers
• Creators, agencies, and publishers
• Brands, publishers, and advertisers

Google helps marketers connect with people using what three kinds of data?

• Demographic, purchase intent, and declared
• Declared, social, and offline
• Passion, purchase intent, and personalization
• Declared, matched, and demographic

A client who wants to advertise before, during, or after popular videos on the Display Network should:

• add the keyword “video” to relevant campaigns
• create a video ad campaign
• add a call-to-action (CTA) overlay to video ads
• bundle display ads for each target audience

Which is a best practice for a successful TrueView in-stream ad?

• All of the listed answers are correct
• Use at least 3 types of targeting to find out which performs best
• Include a strong call-to-action so the viewer knows what to do

What is the Google Network?

• A network of partner websites that will show your ad.
• The term that embodies all of the places where your ad can appear.
• A network of hardware devices, including chromebooks and android phones where your ad can appear.
• The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

• Google Brand Lift
• Video Performance Data
• Google Ads Reporting
• YouTube Analytics

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

• Google Trends
• Google Correlate
• Google Shopping Insights
• Google Surveys

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

• Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
• Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
• Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
• Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

• The app is available at no cost to him or any businesses — big or small.
• It helps connect him with local filmmakers for hire.
• It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
• It’s mobile-friendly, so he can easily create his video footage on the go.

An advertiser can:

• remarket video ads from the Search Network on the Display Network
• target viewers who are watching competitors’ ads on YouTube
• combine an Google Ads remarketing list with a Masthead ad unit
• optimize remarketing by raising bids on topics or channels that generate the greatest ad response

What percentage of video views on YouTube come from mobile devices?

• Almost 25%
• More than 75%
• More than 60%
• Almost 15%