Shopping Advertising Certification Exam Question and Answers

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

• See query-level product performance in the “Keywords” tab
• Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
• Check impressions for each product in Google Merchant Center
• Understand which creatives perform best in the “Ads” tab

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.

• False
• True

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

• Nothing, she just needs to enable the setting in Google Merchant Center
• Submit yes for the price and availability attributes
• Link her Google Merchant Center and Google Ads accounts
• Add schema.org structured data to her landing pages

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

• Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
• Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
• Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
• Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

• She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options
• She can add the dress description in the title and then link to additional dresses
• She can link to a page within her site with all dresses incase the item sells out
• She can link directly to the brand, color, size and price of the dress described

Shopping campaigns use:

• ads promoting local and nearby services
• a combination of text ads and Shopping ads formats
• ads created using product data from Google Merchant Center
• keyword-targeted rich media ads

Shopping ads should be used for:

• Promoting services
• Driving phone calls to a business
• Promoting products online
• Promoting brands

In Google Merchant Center, a target country is the country where the:

• retailer is located
• products are manufactured
• products are sold and will be shipped to
• products are shipped from

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

• Create a separate ad group optimized for mobile and compare how it drives sales
• Set a longer conversion window, such as 30 days or 90 days
• Create a separate campaign optimized for mobile and compare how it drives sales
• Set a short conversion window, such as 7 days

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

• Local business data feed
• Promotion text
• Country where her products are sold
• Verified and claimed website URL

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

• Leave product_state in his feed and also add the condition attribute
• Manually change product_state to condition before submitting his feed to Merchant Center
• Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
• Delete product_state completely from his feed,and then submit his feed to Merchant Center

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

• make all data fields required at checkout
• allow people to return to their shopping cart on their desktop computer
• increase the page load speed to 9 seconds or longer
• add more menu options so people can see all products offered

Which email contact does Google use to notify merchants about account warnings?

• Google Merchant Center primary contact
• Google Ads primary contact
• Both Google Merchant Center technical contact and primary contact
• Google Merchant Center technical contact

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

• Segment his report by click type and review his local data
• Set up Google Analytics for his local storefront and access its various customized data
• Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
• Set up local inventory ads in his Shopping campaign and review his local channel performance

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

• Business address
• Local business data feed
• Verified and claimed website URL
• Promotion text

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

• each product group in the campaign is restructured so that it has fewer than 200 clicks per week
• conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
• remarketing list for search ads is set up for the campaign
• the client is using a third-party bidding platform that is compatible with target ROAS

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

• check his conversion window settings and see if new product groups create changes
• check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
• use the Bid Simulator, but only for “Everything else in ‘All products’”
• set bids for his new product groups to align with his sales strategy

Shopping ads on google.com:

• indicate the name of the merchant
• don’t use keywords
• all of the answers are correct
• can be served together with text ads

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

• use promotional text to highlight any deals
• include her store name on all watch images
• include bundled accessories in the product image
• change the price on the ad to be lower than the actual product price

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

• create general calls to action
• alter custom parameters for subdivided product groups
• link product feeds across campaigns
• replace an existing product group

Jane’s product feed would get disapproved due to:

• an image being a GIF format
• a feed including a mobile link
• a URL that’s 1500 characters
• a price mismatch between the feed and landing page

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

• Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
• Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
• Suzie can serve Shopping ads directly from her website
• Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

Enhanced cost-per-click (ECPC) bidding should be used to:

• Increase total impressions
• Bid for a target cost-per-acquisition (CPA)
• Drive engagement with product brand
• Optimize bids using conversions

Merchants use Google Merchant Center to:

• upload product data through feeds or an API
• set mobile bids on specific products
• manage Shopping campaign bids
• set campaign priority

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

• Increase the budget cap of the campaign
• Remove underperforming items from the inventory
• Increase the maximum cost-per-click (max. CPC) for all product groups
• Lower the maximum cost-per-click (max. CPC) for all product groups

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

• use the priority setting in his Shopping campaign
• customize the statistics tables on the Campaign page
• use the Bid Simulator
• set up enhanced cost-per-click (ECPC) bidding

Why can’t Ellen see any benchmark data for her new Shopping campaign?

• She is already outbidding her competitors
• There aren’t enough comparable products from other advertisers
• Her campaign has reached its daily budget limit
• She doesn’t have enough products in the campaign to compare to others

What does impression share indicate about a product group?

• It provides an average benchmark of all similar products from other retailers
• It predicts your product group’s future impressions
• It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
• It shows your product group impressions relative to other product groups in the same campaign

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

• Maximum cost-per-click (max. CPC) bidding
• Maximum cost-per-acquisition (max. CPA) bidding
• Enhanced cost-per-click (ECPC) bidding
• Target cost-per-acquisition (target CPA) bidding

If a product doesn’t have an image available, you should:

• Wait to submit the product until an image is ready
• Submit a full color version of your store’s logo
• Submit a placeholder image with a message, such as “Coming Soon”
• Submit an image of a similar product

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

• Include the text “adult” in the product description
• Identify products using the ‘adult’ attribute
• Email the support team through the Google Merchant Center Help Center
• Submit in a custom_label attribute as part of the data feed

You can use custom labels in a product data feed to:

• Tag products you’d like to group in a Shopping campaign by values of your choosing
• Provide additional description information for shoppers in search results
• Add supplemental image URLs
• Submit product brand descriptions

What’s the best way to indicate in a feed that a product is on sale for a limited time?

• Upload the same item twice, once with a lower price
• Use the sale_price attribute
• Update the description of that specific item
• Include “SALE” in the title of the item

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

• data feeds weren’t updated for 10 days
• shipping attributes for a small number of items have different pricing than the default shipping at the account level
• data feed includes products with the availability status “out of stock”
• language on the landing pages doesn’t match the language of the target country

Which products should you submit the identifier_exists attribute with a value of no for?

• custom-made clothing
• used electronics
• new books for pre-order
• bundles

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

• Google product categories so he can organize his campaign by different categories
• the product’s condition so he can organize his campaign by new, used, or refurbished products
• the brand of his product so he can organize his campaign by different brands
• any value he chooses so he can organize his campaign by his own goals

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

• Adjust your product data feed to include irrelevant terms
• Add the terms as negative keywords
• Increase your Quality Score by including irrelevant terms in ad content
• Increase your bids for more relevant keywords

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

• Automated phone messages to account owner
• Messaging in Google Ads overview page
• Messaging in Google Merchant Center overview page
• Email contacts listed in account settings

Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

• Describe some of the conditions related to the purchase before and after the purchase
• Claim credentials for his business that he hasn’t finalized yet
• Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
• Advertise products or promotional offers that aren’t available to people shopping online

For a Shopping campaign, you can use Google Ads to:

• Upload additional product images
• Manage and validate a website URL
• Manage ad group bids
• Submit product information

How can Helen provide free shipping for a small group of promotional products?

• Add “Free shipping” to the Shopping campaign promotional text
• Remove all shipping options from the Google Merchant Center account
• Set the default shipping for all products to a flat rate of 0.00 USD
• Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

Which can you sell on Shopping ads?

• Hotel and travel fares
• Used goods
• Residential real estate
• Business services such as plumbing or locksmithing

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

• mpn and gtin
• gtin and brand
• gtin only
• brand only

Campaign priority should be used when you advertise:

• multiple products internationally in multiple campaigns
• multiple products for the same country in multiple campaigns
• one product internationally in multiple campaigns
• one product for the same country in multiple campaigns

To subdivide products in Shopping campaigns using your own set product structure, you should use:

• Google Ads labels
• Multiple data feeds
• Custom labels
• Starred items

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

• Increase bids on products groups
• Remove any bid modifiers
• Add negative keywords to the product group
• Increase the campaign’s daily budget

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

• Set her budget to “accelerated” delivery
• Increase her “All products” bid
• Change the campaign priority to “high”
• Subdivide by brand and set more competitive bids for the brands individually

Which is a required attribute when submitting a product to Google Merchant Center?

• availability_date
• title
• mobile_link
• additional_image_link

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

• prioritize his Shopping campaigns according to seasons rather than geography
• make the winter sports campaign high priority and the mountain tourism low priority
• make his winter sports budget high priority by adding his mountain tourism budget to it
• add “mountain tourism” to his negative keywords during the winter sports campaign

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

• A bid of zero
• Continue subdividing until there are no products in this group
• A bid lower than the subdivisions
• A bid that’s the average of the subdivisions

Google Merchant Center can be used to:

• View competitive benchmarks for Shopping campaigns
• Set campaign priority for products
• Manage shipping settings for a store
• Update mobile bids for products

Shopping ads can appear on:

• Google Search Partner websites
• Google Search
• Google Shopping
• all of the answers are correct

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

• Google My Business account
• list of approved Shopping policies
• credit card
• Google Ads account

Google Merchant Center is used to:

• Submit product information
• Monitor the performance of Shopping campaigns
• Host website images
• Manage bidding for Shopping campaigns

You can use campaign priority to:

• edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups
• promote certain product groups across all your campaigns
• determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
• subdivide campaign products according to freely-assigned values with custom labels

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?

• Change the ‘brand’ attribute of sale items to “holiday”
• Add “holiday sale” to the ‘Title’ attribute of all items
• Classify the products under the “holiday” Google Product Category
• Use a custom label to denote items included in the holiday sale

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

• True
• False

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

• True
• False

In Shopping campaigns, product groups are used to:

• bid on organized inventory in an ad group
• create a list of keywords used to target Shopping ads to shoppers
• bundle items sold as a package, like a camera and tripod stand
• organize products within a data feed

When preparing to submit a new feed, you should:

• Submit multiple feeds to process everything at once
• Give all feeds the same name for consistency
• Include all items in your inventory
• Submit a test data feed

Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

• Set either the country of sale to United States or location to California
• Set the location to California only
• Set both the country of sale to United States and location to California
• Set the country of sale to United States only

Creating multiple products groups within one ad group allows you to:

• access a search term report for each product group
• set different bid modifiers or negative keywords for your products
• base each product group on a specific product attribute you choose
• use a single maximum cost-per-click bid across your product inventory

Shopping ads can be targeted to:

• North America only
• Select countries, listed in Google Merchant Center and Google Ads Help Centers
• All countries where Google Ads is available
• Only countries where Google.com/shopping is available

To maintain active product data, you must update your data every:

• 6 months
• 30 days
• 24 hours
• 1 year

Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

• increase the maximum cost-per-click (max. CPC) bid for all products
• update the inventory by removing certain products
• subdivide the product group and move budget allocation to the best performing products
• remove subdivisions from the product group

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

• Include both categories in the attribute
• Submit the product twice using a different category each time
• Use the ‘custom label’ attribute
• Include only one category

When creating a file to upload to Google Merchant Center, what format is accepted?

• Database file
• Excel file format
• Text or tab delimited file format
• Word file format

In order to offer products in different countries, you should:

• Use one feed for all products
• List the products in the local language
• Use the same landing pages globally
• Always set prices in USD

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

• Submit 1 as the mpn attribute
• Put unavailable in the gtin attribute
• Put no in the identifier_exists attribute
• Submit a randomly generated number in the gtin attribute

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

• Use the exemption attribute identifier_exists
• Include the word “antique” in the titles of all products
• Add unique to the brand attribute
• Leave all unique product identifiers blank

According to Shopping ads policies, what would cause the disapproval of individual items or an entire Merchant Center account?

• Sale of gambling related products such as poker chips
• Products with an availability attribute of out of stock
• A product URL that links directly to only one relevant item
• Unsecure checkout or a missing refund policy

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

• Only mpn is required
• gtin and brand are required, and mpn is recommended
• gtin and mpn are required, and brand is recommended
• Only brand is required

What is a best practice to reduce the processing time of a new feed?

• Submit the feed at midnight
• Upload both xml and csv files of the same products
• Create a new Google Merchant Center account for each new Google Ads campaign
• Divide the group of products into multiple data feed segments

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

• The availability attribute is set as in stock
• The availability attribute is set as the toys’ release date
• The availability attribute is set as out of stock
• The availability attribute is set as preorder

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

• True
• False

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

• Google product category
• Sale price
• Availability date
• Price and currency

Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

• The landing page price is different from the feed price
• A ‘sale price’ attribute is blank
• The availability for the products are listed as ‘out of stock’
• The shipping rates for the products were updated to $0.00

Which is a reason why Annie’s Google Merchant Center account would get suspended?

• She’s only been updating her data feeds every 10 days
• Her website doesn’t have a mobile version
• She is only selling used products
• Her landing pages lead to error messages or non-existent pages

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

• Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
• Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
• Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
• Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

• Decrease the mobile and location bid adjustments and make additional adjustments based on performance
• Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%
• Increase the mobile and location bid adjustments and make additional adjustments based on performance
• Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

When optimizing the title attribute for her new line of bicycles, Matilda should include:

• the price and shipping cost
• symbols and foreign characters to get the user’s attention such as exclamation points
• keywords and relevant attributes in the title such as brand, size, and color
• the bike style name only

You can use custom labels to:

• subdivide a product by specific features that you decide
• list specific features in your Shopping ads
• target different countries within the same Shopping campaign
• have Google subdivide your product into specific relevant categories

Product groups are eligible for the Bid Simulator:

• When Shopping ads have been included in enough auctions or accrued enough impressions
• Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click(max. CPC) bid
• Anytime after a product group is created in a Shopping campaign
• Once a budget cap has been reached for a product group

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

• Only the errors
• Only the warnings
• All of the errors, warnings, and notifications
• The warnings and errors

You should use multiple ad groups when you want to:

• Use a different bid modifier for products in the same Shopping campaign
• Link products from a different Google Merchant Center account
• Target a different country within the same Shopping campaign
• Set a different priority on bidding within the same Shopping campaign

Which devices can Shopping ads appear on?

• Tablets and desktops
• Mobile phones and desktops
• Mobile phones
• Tablets, mobile phones, and desktops

To prevent your Shopping ads from appearing for certain search terms, you would:

• put shorter descriptions in your product data
• remove products from your product data
• remove the related search terms from your product titles in your product data
• add negative keywords to your campaign or ad group

Google Merchant Center is used for:

• Setting up campaign bidding priorities
• Uploading product data feeds
• Managing conversion tracking
• Editing your Shopping campaign’s product groups

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

• path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
• path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
• cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
• cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

How should Chris estimate how a different bid amount would impact his store’s online traffic?

• Download campaign performance data
• Check the “Diagnostics” tab in Google Merchant Center
• Use the Bid Simulator tool
• Review the benchmark cost-per-click (CPC) information in Google Ads

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

• Compare 2 models to see if the campaign is undervalued on a last-click basis
• Compare 2 models to see if the campaign is undervalued on a first-click basis
• Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
• Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

• Manage multiple domains with a single sign in
• Combine reporting on all data feeds across domains
• Share products between accounts
• Access multiple Google Ads accounts

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

• Include the location of his retail store
• Use special characters such as exclamation points or all caps
• Include relevant attributes in the title such as brand, size, and color
• Include the board style name only

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

• set up multichannel ads to direct customers to her online or local store
• subdivide her product inventory and set different bids for her local and online only ads
• enable local products in her shopping campaign and set up a product filter for “local”
• begin the local inventory ads implementation process and complete the required steps

Campaign priorities determine your bids according to which rule:

• the highest priority campaign will bid, unless a lower priority bid is high enough
• if the highest priority campaign is out of budget, the lower priority campaign bids
• if you have multiple campaigns with the same bid, the lowest necessary bid will be used
• if the highest priority campaign is out of budget, lower priority budget is added to bids

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

• run an Auction insights report
• set up conversion tracking
• run an Ad performance report
• use enhanced cost-per-click (ECPC) bidding

How can you lose your claimed URL?

• Another authorized owner of the website successfully verifies and claims your website URL
• Your claimed URL authorization expired from Webmaster tools
• You remove all data feeds from your Merchant Center account
• Your website is updated but includes the same identifying meta tag or HTML file

Why is it a best practice to set a bid for the “everything else in all products” product group?

• To be able to have one product group for mobile devices
• To make it easier to target a location for certain products
• To control the websites on which your Shopping ads appear
• To include items not part of other product groups in your campaign

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

• enhanced cost-per-click (ECPC)
• maximize clicks
• target cost-per-acquisition (CPA)
• target return on ad spend (ROAS)

Ben is creating product images. A common best practice is to:

• Ensure all images are high-quality
• Include all varieties of a product in one image
• Display the merchant website name over all images
• Include brand names in the images

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

• be as specific as possible (for example, http://www.example.com#top)
• include Ports
• include IP addresses
• begin with http:// or https://

Custom labels are a way to:

• set the country in which your products will be sold
• identify the shipping method used for your products
• tell Google Merchant Center what products to avoid when uploading data
• subdivide products into specific product groups in Google Ads

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

• set negative keywords in her campaign
• run an Auction insights report to compare her impression shares to those of her competitors
• increase her impression share by setting her bids lower on her campaign
• set the delivery method on her campaign to standard

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

• Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
• Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
• Remove product group subdivisions and bid on broader groups of products
• Increase your campaign priority

You can use a product group with a single bid to:

• organize your ad group by product attributes
• ensure your entire inventory has the same bid
• set a new campaign priority
• create different bid modifiers

To help with your campaign strategy, you can use custom labels to:

• organize products by specific attributes
• create a list of new keywords for your products
• discover your best-selling products
• increase your product’s discoverability

According to Shopping ads policies, what would cause the disapproval of individual items or an entire Merchant Center account?

• Sale of gambling related products such as poker chips
• Products with an availability attribute of out of stock
• A product URL that links directly to only one relevant item
• Unsecure checkout or a missing refund policy

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